The very idea of spending as much on a hunk of metal to hold up your display as you would for a portable computer that puts the world at your fingertips and fits in your pocket is almost maddening. And I'll defer to Fstoppers colleague Steven Kampff who argues Apple's Pro Display XDR is worth it. But charging $1,000 for a monitor stand is the height of absurdity. I love tech, and I'm willing to put out the money to acquire the latest and greatest gadgetry that makes my life a little more streamlined and, yes, fun. I typed this story on a MacBook Pro, I use two iPad Pro 12.9" tablets for work and for fun, and I have an iPhone X. It tilts! It rotates! It raises and lowers! Come on. dollars to hold upright the monitor you just spent $5,000 or $6,000 to purchase. That doesn't mean they won't buy it, though.You read that right. There are some, however, who will find the stand utterly ridiculous, including the gasping crowd during Apple's keynote. After all, there were people who willingly burned $299 for Apple's Designed by Apple in California coffee table book. But it's clear Apple still capitalizes on this image of luxuriousness - it can sell a monitor stand for $1,000 because people aren't going to look at it and be surprised. They're sleek, expertly crafted machines that deliver both in terms of hardware and software.
That's not to say this is the sole reason people buy iPhones - not at all. More than devices, they're often status symbols. In some markets, iPhones sell like crazy because there's this image of luxury attached to them. It's no secret that Apple is the "premium" option of the bunch. As Engadget notes, this is problematic because it continues a trend Apple has been doing recently: trying to upsell attractive tech that ultimately doesn't offer users much in the way of functionality. $1,000 for a svelte hunk of metal seems too much. With that kind of money, a person can probably eke out enough for a second-hand MacBook Pro. It might very well be worth something - just not $1,000. The problem isn't that it's not a good product. It tilts up to 25 degrees and holds everything firmly in place, and it can even turn the monitor all the way into portrait mode. It's sleek, it's minimalist, and it's unmistakably, well - Apple. Truth be told, the Pro Display XDR stand seems nice.
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